It’s only half the fun if a gift is good. The box it arrives in can set the tone for the unboxing process. From a birthday to a thank you gift, a retail order on the customer’s doorstep, a gift box can truly make any gift memorable.
Unlike the majority of packaging, the box has much more significance in gift packaging due to the emphasis that is placed on the product. An item that is opened and subsequently stored and reused. Some reasons why brands or individuals may choose custom packaging over generic packaging could include:
Sets a mood: Size, shape, color and finish can all play a role in creating a custom gift box that is specifically tailored to the occasion and brand.
Gift boxes are not only for protection: First opened (and photographed) then reused and repurposed.
Part of the gift: The box is part of the gift, not just a fancy tag.
Looking to turn your packaging into part of the gift? Get your mock-up before you order and request a free quote today!
There is not only one kind of gift in one box. A wedding, holiday or corporate thank you are all different tones and require different packaging, not the same! For gift boxes the rule of thumb would be to change shape to commemorate the event:
| Occasion | What Works Best |
| Weddings & Events | Favors/Welcome Gift Boxes with names, dates or monograms |
| Holidays & Seasonal | Seasonal vibrant colors and patterns with varying box construction |
| Corporate Gifting | Completely organized and tidy, distinctly labeled with the company name |
| Birthdays & Personal Occasions | Mini gift boxes for small token, jewellery or trinket items which do not require a lot of space |
| Retail & Subscription | Reproducible and reproducible packaging, order by order, consistent and identifiable |
Personalized gift boxes are often used for event and milestone occasions as a name, date or short message is printed directly on the box which helps to make it a clear gift for the occasion. Mini gift boxes are the ideal size for packaging small items such as jewelry, candles and special treats without breaking the bank and going wild with packaging. In the case of high-dollar gifts or corporate gifts, information is paramount before the gift box is opened and a more luxurious feel and finish will certainly speak to that.
Every gift box starts with a structure decision, and that decision dictates everything else you know about the appearance and performance of the box.
These are economical and quick to produce, perfect for standard size gifts and high-volume orders
A base and separate lid create a premium unboxing experience, great for jewelry, cosmetics sets or corporate gifts
A slide-out tray within an outer sleeve creates a nice reveal without extra effort
A die-cut window allows the product to be seen at a glance, great for retail facing gift boxes
Boxes can be ordered as blank stocks and can be finished with ribbon, stamp or custom ribbon designs, which is preferred by brands or retail stores that want to personalize and finish the boxes from Go Boxery. If looking for the smaller of the boxes, small cardboard gift boxes would be great for jewelry, small beauty items, or single item gifts in a box that would be too big in a larger box. Each structure can be designed to be a customized gift box, with dimensions, depth and closure reflecting the actual box in which the product will be housed, rather than having to be a standard box.
Material and finish play an equally essential role in the overall feel of a gift box in hand.
| Material | Best For |
| Cardboard | Everyday gifting, lightweight items, cost-effective orders |
| Rigid Stock | Premium gifts, jewelry presentation, corporate presentation boxes |
| Kraft Paper | Eco-conscious brands, minimalist or rustic aesthetic |
Standard cardboard gift boxes are always the easiest to choose to use as they have a flat surface that would not need to be weighed down or cost anything if not for the printing. Cardboard may not be enough to achieve the level of substance and high-end appeal in gift boxes, but rigid stock will do the job.
The finishes are not related to any particular material. There is also foil stamping on a kraft box and matte or gloss rigid box can be achieved depending on each of the Custom product boxes’ appearance.
Generally, gift boxes tend to fall into two categories, and each category has slightly different requirements.
Corporate gift boxes are also often ordered in volume for a variety of corporate uses, including: client gifts, employee appreciation or event swag. The uniformity of each box is more important than the uniqueness of each individual box. They tend to be more concerned with good branding, more than one protection insert and structure that will hold up when the gifts in them are not being gifted directly. This type of ordering is possible in wholesale and custom gift boxes wholesale as companies can’t afford the luxury of paying top dollar for every gift box they require for their clients and employees.
Individuals or small retailers will tend to be more interested in a gift box that can be customized for one use or for a limited run and will not be so concerned about a lot of volume pricing. In this case, it would be more appropriate to order a limited print run with a standard corporate order just not making sense.
They share the same basic structures and materials, but the level of consistency of branding, and the volume of use cases fall into different categories.
From a single custom run for an unforgettable event to a mass product run for your business, gift boxes should feel like they were thoughtfully designed, just as the contents were. Get a mock-up for a free quote and no minimum order.
What is the most suitable gift box for the event or wedding?
Personalized gift boxes can be used for favors, welcome presents, and as mini boxes for smaller items. They make great ideas whether the name, date or monogram is on the inside or the outside.
Are there gift boxes available that I can order blank?
Yes. Blank stock is the empty gift boxes that are available and can be decorated with ribbon, stamps, or by you to make a gift box without a predetermined pattern or design.
What material would you like to use for a high-end or upscale gift box?
Cardboard is the basic stock used in standard gift boxes, which do not have the same heft and quality of rigid stock.
What is the lowest number of gift boxes that can be ordered wholesale?
No. There is no pressure of over-ordering to get a reasonable price per unit since orders scale from a single custom run up to large wholesale orders.
Are bulk orders of corporate gift boxes available for businesses to order for clients or employees?
Yes. Bulk-ordered corporate gift boxes are typically used for client gifts, employee appreciation, or event swag, and they are often branded with the same style and design on all the boxes.