One of the first points of contact for your customer is your retail packaging design, before they’ve even read a label or tried your product. Good retail packaging boxes serve a dual purpose as a mini billboard on the shelf as well as a container to protect the product inside. With custom retail packaging, you have the power to create that initial impression, rather than it being made by a generic box.
The right packaging does several things: it stocks a boutique shelf and it ships directly to consumers.
The box style depends on the type of product and it’s the sales and handling way that determines the right one.
| Box Type | Best For |
| Folding Cartons | Each day products, cosmetics and small goods |
| Rigid Boxes | Give premium products and gift sets, because they are appreciated. |
| Mailer Boxes | We are always looking to expand our e-commerce and subscription business. |
| Display Boxes | Retail counter/tops and shelf ready displays |
| Corrugated Boxes | Bulk shipping and more weighty retail products. |
Folding cartons are the most popular retail packaging boxes which are light, inexpensive, printable and a workhorse. Prolonged boxes take things up a notch for products that require to seem high-end from the get-go. Mailer boxes are designed to make it from warehouse to doorstep, display boxes are meant to have minimal sales support and sit out on a counter. Corrugated boxes come in handy for bulk retail deliveries, as they are capable of lifting heavier loads.
But not certain that style is suitable for your product? Let us know how it is sold and handled and we’ll help you reduce the choices.
There are a variety of grades of cardboard packaging used in retail packaging and each is used for a different application. SBS paperboard provides a smooth and elegant surface. A natural, eco-friendly appearance with Kraft. Coated board offers crisp print quality, rigid board provides additional strength, and corrugated board adds strength for shipments of heavy products.
Custom retail packaging boxes are designed around the size and dimensions of the product. If the box is too large, you end up wasting material and will appear sloppy on a shelf, and if the box is too small you will have to work too hard packing. These can be small single item sizes or larger multi-pack or bulk sizes.
What makes a box feel like a place where it was designed to be used for the product, rather than just adapted to fit, is getting the material, size and style right together.
Retail packaging can be created in a few different ways, and the best method will vary depending on the complexity of the design and quantity of your order.
| Printing Method | Best For |
| Digital Printing | Smaller quantities, breakthroughs in art work and rapid delivery. |
| Offset Printing | Larger orders, where colour is important and needs to be consistent and accurate. |
| Flexographic Printing | Simple designs that are printed at scale. |
| Screen Printing | Simple and bold designs on unusual items |
With digital printing, it is a great option to try out a new product or design, as it does not break the bank at low volumes. When color consistency is important in a large print volume, offset printing becomes the preferred method to use. Flexographic printing is suitable for bulk display packaging, and screen printing is sometimes useful for high impact, one-color printing on odd surfaces.
It’s about how you can own the plain box, it’s about the branding. The full colour CMYK printing is perfect for detailed and accurate graphics and printing Pantone colours will produce a consistent colour for your brand regardless of the number of times you order it. This can also be used for a custom colour matching, which is required in cases where a certain colour matching is desired by the brand.
Note: Other options may be available that are not in the box.
Printing is just a part of the equation. The box can be formed and embellished to be as stylish as the design, as much as the artwork.
Some of them may be combined; for instance, a stamped logo with foil over a matte base is more finished-looking than totally glossy, but not as complicated.
Sustainable retail packaging is no longer a luxury, it’s an expectation for many consumers. Both of these paper board types are environmentally friendly and natural materials, and will not impact the quality and durability of the print.
This is also affected by right sizing your boxes With Go Boxery. A box designed to the actual size of your product will require less material and waste than an off-the-shelf box which is too large. As sustainability is a key factor in your brand, it should not be an after-thought.
Retail packaging abounds, largely due to the fact that the presentation and protection of the product is crucial in most applications of sales.
This is applicable to all businesses, to ensure the product is safe and to make packaging more appealing for second viewing.
Limited quantities may be bought by small brands to try a new product line or new product design before ordering in larger quantities. As demand builds, the wholesale price remains cost effective to large orders and the same design and quality is offered in each.
It’s a good idea to have a ball park estimate, dimensions of the product, artwork and/or concept (if available) before ordering.
Looking to get your product packaged? Call us today to design the ideal box for your product and your brand, if you are searching for custom retail packaging.
We offer SBS, kraft, coated, rigid and corrugated board that is suitable for various products and durability. This will depend on the type of material that the product to be enclosed is to be made of, its weight, fragility and perceived quality.
Yes. With custom retail packaging boxes, you don’t need to worry about the size, it will be just right for your product, and there will be no wasted space!
For smaller quantities and more complex graphics, use digital printing; for larger quantities and those that need color consistency, offset printing is the best option. Bulk printing and screen printing are better suited options for simpler designs or designs done in smaller quantities.
Yes. Sustainable retail packaging options include kraft and recycled paperboard boxes, and right-sized boxes that reduce the amount of waste.
We have low MOQ as we believe that start-up business or small business can order as per their requirement and we provide them the wholesale rates as per their order quantity.