When it comes to perfume packing, the packaging should be an expression of the perfume it contains. It is the first thing that a customer sees, touches and judges before even taking off the cap.
We at Go Boxery can help you produce a custom perfume box, whether your fragrance is a small boutique brand or a well known brand that is looking to increase their production. If your requirement is just the one sample run or if you’re looking for perfume packaging wholesale, the ends are the same – the packaging ought to protect the bottle and it should represent the brand in a suitable manner.
From the content, materials and final finishes, these are all the elements to make the perfume packaging boxes effective for your product and your clients.
Not all retail products have perfumes comparable to those. It can be easily broken, expensive and has a strong association with brand positioning in a competitive market. Stock boxes seldom get that positioning that custom packaging does.
One of the things that makes perfume packaging so special is that when the product is opened for the first time and it’s time to test it, it’s the only product category in which the product can’t be evaluated until this moment.
The object that perfume packaging is made of has an impact on all the things from durability to general presentation. The decision on which one to go for will depend on the positioning of the brand, target customer and budget so it is good to understand what each option has to offer.
| Material | Best For |
| Rigid Board | They come with the luxury packaging, gift sets and high-end presentation. |
| SBS Paperboard | The clean and smooth finish has good print clarity. |
| Kraft | Eco-friendly brands with a natural and minimalist appearance. |
| Recycled Board | Sustainability-focused product lines |
By using appropriate packaging materials (kraft board or recycled board), brands can not only deliver on sustainability expectations but can also instill value in their packaging for customers, which only get higher.
People aren’t simply selecting a box when it comes to creating perfume packaging. All of these have an impact on the appearance, feel and function of the products when they reach the customer, depending on the size, printing and finishing.
Boxes can be made to fit the shape of the bottle, either a standard size bottle, a bottle travel case or a gift box containing several bottles. The tight, custom fit of the bottle keeps it in place, reduces excess materials and imparts a more purposeful and personalized look to the packaging than a generic fit.
| Size Type | Best For |
| Standard Single | Everyday retail bottles |
| Travel/Sample Size | Fruit, trial kits and minis. |
| Gift Set | Multi-bottle packs, holiday packs |
While offset printing is optimal for mass printing, with thousands of units being produced, digital printing is ideal for smaller orders and for new design testing prior to a larger order. Even for large orders and long lead times, the branding is guaranteed to be accurate due to full colour CMYK and Pantone matching colour options.
These ending options can often make the difference between a good perfume packaging and a great perfume packaging, even with the most basic perfume packaging design, it might create a luxury perfume packaging impression without any complete redesign of the perfume packaging box.
Not every perfume line will need the same number of orders and the packaging will need to be customized to fit the needs of the business, not a one size fits all production process.
If your brand is more advanced, there’s no need to worry about the Rigid perfume packaging wholesale price; it can be more consistent for large quantities of production. This is beneficial for businesses because they can grow their packaging process with their product growth, without needing to change suppliers every time they increase or decrease orders, or launch a new product.
Fragrance brands don’t just stick to one product; packaging should be consistent for a complete fragrance line. Boxes are coordinated, and they can create a visual connection for the entire collection, seasonal or gift sets – you can visually connect each new release to another one in the same collection.
Furthermore, a constantly updated product line will also add trust to the retailers and customers who in most cases equate a single product line with a reliable and stable brand. Custom packaging can be used to help preserve the feel of the brand, and make it easier to grow the line of products without disjointed releases from the previous product, as catalogues expand and new fragrances are added to the line.
Control is nearly a must at every stage of a product’s production and presentation, such as with perfume, and this is not something that can be as tightly managed as custom packaging.
Desire to provide high performance that is consistent with the product in your perfumes? If you’re starting out or aiming for the top, brand custom perfume packaging can assist your brand get to unboxing.
So what would be the best material to pack perfumes?
So this will be dependent on the brand you’re going with, but a rigid board suit will look great for a luxury brand and a kraft or recycled board will look great for an environmentally sustainable brand!
Looking for a perfumery supplier of high-quality perfume packaging that is eco-friendly? Then look no further!
Yes, sustainable perfume packaging can be achieved with kraft paper or recycled packaging materials and without the structure and/or print quality of a packaging being affected.
What is the smallest number of perfume boxes that I can order custom perfume packaging?
MOQs are kept minimal so that smaller and boutique packaging houses can purchase custom packaging.
Does your company have any bulk discount?
Absolutely, large and consistent orders can avail the perfume packaging wholesale pricing from the brands.
What is the custom perfume packaging box’s production time?
The turnaround will be based on quantity and finishing, however our best efforts will be made to deliver our products to you in a timely and efficient manner without sacrificing quality.