Have you ever wondered which products will soar off the shelves and which will sit on the shelf, waiting to be purchased? Much of that is attributable to packaging. It is a packaging format designed to attract attention, clearly label products and provide a reason for the consumers to pause and consider.
The presentation of the packaging Custom Product boxes will not only display a product, but also a product presentation that will actively facilitate a sale. From the checkout counter to the checkout line to trade show booths, the appropriate display can do a lot of selling prior to the customer actually picking up the product.
There are many styles available in this category each designed to fit slightly different environments and displays according to what they are intended to display.
This category isn’t for every product and that’s precisely why! There is a structure for almost every retail scenario!
They are compact and space-saving and can be placed at the register/ checkout line, ideal for small items that can be sold before the customer exits the store.
These displays are designed to serve larger footprints and higher product volumes, providing a larger picture throughout the store instead of at the checkout counter and are good for use in seasonal promotional displays or for selected product lines.
Buildings that are specifically created to the shape, size and brand requirements of a product, rather than an existing template. This option allows brands to have complete control over the presentation of their product.
These just depend on the size of your product, the retail space you have and the visibility you wish to make.
The props used in an in-store display are an important part of the display and its ability to perform.
| Material | Best For |
| Corrugated Cardboard | Heavy or bulky products will have sturdy floor displays. |
| Solid/SBS Paperboard | Counters that require a clean and smooth printing surface. |
| Kraft Paperboard | Food and lifestyle brands’ eco-friendly, natural displays. |
| E-flute/B-flute Corrugated | A combination of weight savings and strength. |
The material choice for a countertop display shouldn’t be the same as a large floor display that will have dozens of products on it and be used for a long time, so it’s better to match the product weight to the display’s shelf life.
Brands that hope to rise above the rest in a crowded retail landscape will find that good CardBoard Display Packaging can solve a lot more problems than they may initially think.
It’s visibility and usability that make display packaging a key element of the retail strategy for so many brands and not an afterthought.
Print is a far more important component than it would be with more discrete packaging types, as it has to be legible, and can be scrutinized at a close range.
| Printing Method | Best For |
| Digital Printing | Customized design and art, small quantities, quick turnaround for new designs |
| Offset Printing | Retail runs with more units and higher demand that require uniform color in each unit. |
| Flexographic Printing | Bulk corrugated floor displays are effective when a large amount of bold graphics are required, they are cost effective. |
The technique is only as important as the color. Full-color and CMYK printing produce eye-catching, crisp and clear graphics that stand out from a distance and Pantone or spot colors ensure a consistent brand color from one print run to the next. Brands requiring custom color matching of their display packaging have it available as well.
A custom printed retail display packaging allows brands the opportunity to blend in high production value with a packaging structure that is designed around their product, making it more on-brand and intentional than generic or off-the-shelf packages.
But in most cases display packaging is not the only packaging used: it is combined with other packaging formats in a brands packaging portfolio to give the desired look and feel at all touch points.
For beauty, our cosmetic display boxes offer a more specialized structure, tailored into the beauty and skin care products; for cosmetic retail, which tends to be smaller and sold one at a time, our lip balm display boxes are the ideal fit for the counter, and ideal for smaller sales.
These ideas continue with our retail display boxes, and are expanded to a greater number of product types and our custom product boxes for shipping and retail displays complete our line of product packaging.
Thinking through the strategy for each of these can help ensure consistency as your customers see your brand in a display, off the shelf or in their home.
Fill the shelves with your product, introduce a new product or refresh your line, we will design custom display packaging that meets your product, your store space and your budget for your product.
What is Display Packaging?
Packaging can be used to stand out on the counter, floor of a retail outlet or at a trade show booth to encourage brand recognition and sales.
Materials used for custom display packaging boxes?
Materials are available from corrugated for floor displays, SBS or kraft paperboard for countertop displays or E-flute or B-flute corrugated for strength and lightness.
Will I be able to have custom printed retail display packaging with my branding?
Yes, your logo, colors and artwork can be integrated into the retail display packaging with a variety of digital, offset and flexographic printing solutions for any size order and design complexity!
Do retail display packaging have a minimum order requirement?
Minimums are low to ensure it is a viable option for both small businesses trying out new displays, and larger brands placing orders at a variety of locations.
So what is the difference between these two types of packaging: countertop and floor display packaging?
The countertop displays are smaller and for the checkout counter while the floor displays are larger, have more product and are visible throughout the store not just at the checkout counter.