Apparel is personal and the packaging around it should be as purposeful. Packaging is one of the first things a customer encounters with a brand, before getting a good look at the product or entering a fitting room.
Our Go Boxery team can create apparel packaging that is customized for your brand from a new clothing company getting ready to launch to an established brand that is looking to expand and branch out into wholesale clothing production. With a boutique launch or even custom printed apparel packaging for an entire seasonal collection, it’s always the same result, packaging that won’t compromise the product and will be seen as the face of the brand behind it.
But there are more aspects in which clothing brands compete than just the product itself. The wrapping around it assists customers in assessing the quality prior to unwrap or pre-try.
Usually, packaging is not used to portray a clothing brand. Brands can be sure of the image of their product once it reaches the end consumer’s doorstep with a custom apparel packaging.
That’s not the case with apparel products. Different structures are required for folded shirts, pairs of socks and delicate accessories will require different structures and the choice of the right structure can impact on presentation and cost.
| Format | Best For |
| Boxes | Folded shirts, structured shirts or gift sets are in fashion. |
| Sleeves | Socks, small accessories, compact items |
| Bags | There is a significant demand for soft goods, such as lounge, as well as flexible packaging requirements. |
Thanks to the boxes for shirts, folded clothes keep their shapes, even during shipping and while they’re on display in the store. If the pair of items is lighter, and will not require a boxed structure, sock sleeves are a good choice to brand. But custom apparel packaging bags are ideal for products that require versatile and lightweight packaging like loungewear and more.
When it comes to packaging for apparel, there are choices to be made in terms of the durability of the packaging, presentation and the overall image of the brand that the packaging imparts.
| Material | Best For |
| Rigid Board | Packaging for luxury garments, high quality gift wrapping. |
| SBS Paperboard | Cleanly, completely and clearly printed without error, defects, marks, etc. |
| Kraft | A natural and simple look for eco friendly businesses. |
| Recycled Board | Sustainability-focused apparel lines |
Eco friendly apparel packaging can be particularly attractive to brands that are concerned with sustainability, as this enables them to showcase their brand values in the packaging. The use of Kraft and recycled materials reduces the impact while, on the other hand, maintaining the product structure in which environmentally conscious customers are concerned about the materials used in their product, and how they reach their customers.
Your outfits packaging may be branded with your logo, but it can also be designed to include your brand’s colors and graphics. Depending on the type of dress or item you are selling, you can select the size, shape, color, artwork and box finishing options, all of which will impact the customer’s first impression upon receipt of your boxed item.
From packaging up one piece of clothing to an entire clothing line, these features offer greater flexibility in the appearance of the exterior.
From printing to finishing, every design aspect contributes to the final look and feel of the packaging when it lands on the customers’ hands, and sometimes the smallest details can make the biggest impact.
Custom printed apparel packaging allows brands to incorporate logos, patterns and colors that are a representation of their identity. Digital printing is ideal for smaller production runs or testing a new design before going to a large print quantity, whereas offset printing is better for large print quantities that require uniformity in the colors.
The finishing touches can make all the difference between ordinary and luxury apparel packaging, adding a more sophisticated touch to even the simplest of designs without having to change the entire look.
In many cases, the choice between apparel packaging bags and boxes is determined by the product being packaged. Boxed garments are in the best condition when the clothes are structured and can be kept in shape such as shirts.
Some products, such as loungewear or accessories, can be just as effectively packaged in a lighter, more flexible bag that still provides great branding possibilities for the apparel. A lot of apparel brands end up with a combination of both formats, which copies the format of the packaging to the category of the product line.
Ready to give your apparel packaging that matches your brand? Request your $0 sample pack (pay shipping) or get a free quote today to experience the quality first hand before ordering.
Most orders begin at 100 units, which is great for smaller and boutique apparel brands to get started with custom packaging.
Yes, kraft and recycled materials can be used for eco-friendly apparel packaging without compromising the presentation and structure.
Absolutely, you can use your brand colors, design, and your logo for a uniform-looking brand on custom printed apparel packaging.
Yes, you can get custom apparel packaging bags for loungewear, accessories and other soft goods that don’t require a hard box design.
Order size will determine the turnaround time: Standard 1-3 months, Express less than a month and Urgent as quick as 6-8 days.